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Pay-per-click (PPC) advertising is a powerful tool to drive targeted traffic and increase sales. But success doesn’t come from just launching ads and hoping for the best. You need a clear strategy that maximizes your budget and delivers measurable results. I’ve worked with many businesses across the US and Canada, helping them optimize Google and Microsoft Ads campaigns to achieve real growth. Today, I’m sharing the top PPC strategies that will help you get the most out of yo

Pay-per-click (PPC) advertising can be one of the fastest ways to drive traffic, leads, and sales. But for beginners and busy business owners managing campaigns on their own, it’s also easy to waste budget if things aren’t set up or managed correctly. Based on hundreds of audits and proposals I've worked on over the years, here are the most common mistakes businesses make in their PPC campaigns and how to avoid them. Flying Blind: Lack of Conversion Tracking The most critica