Services – Expert Google Ads & PPC Management
Customized Pay-Per-Click Services to Maximize ROI
A scalable, well-structured Google Ads account is essential for long-term success. Just as important is consistent monitoring and optimization to ensure you're getting high-quality traffic and measurable results. With over 20 years of experience — including building the original Google Ads optimization team — I provide tailored, data-driven PPC services designed to grow your business.
Let’s discuss your PPC goals
Google Ads & Microsoft Ads Strategy
Your advertising strategy should be as unique as your business. Based on your website and goals, I’ll determine the ideal number of campaigns and ad groups to set the foundation for scalable growth.
Campaign Structure
We’ll design campaigns tailored to your business goals, audience segments, and product offerings. By separating key focus areas into their own campaigns, you’ll gain more control over budgets, locations, and devices — leading to better performance and insight.
Ad Group Targeting
Ad group structure plays a major role in performance. I’ll develop tightly themed ad groups that improve relevance, Quality Scores, and ultimately your return on ad spend (ROAS).
Keyword Strategy
I’ll help you target keywords that deliver results without draining your budget. From high-converting long-tail terms to more competitive keywords, I’ll ensure your ads are showing where and when it counts.
Ad Copy Creation
Effective ad copy drives the right traffic while filtering out low-intent clicks. I write compelling, conversion-focused ads and run A/B tests to identify what works best for your audience.
Shopping Campaigns (Product Listing Ads)
If you run an e-commerce business, Shopping Ads can be a high-performing channel. I’ll help you set up and optimize your Shopping Campaigns using your Google Merchant Center data feed, ensuring your products stand out in a competitive space.
Mobile Optimization
With mobile usage continuing to surge, it’s vital to ensure your campaigns are mobile-ready. I’ll help you make the most of Google Ads’ mobile features and optimize campaigns for mobile-specific behaviors and conversions.
Performance Max Campaigns
Performance Max allows your ads to appear across all of Google’s networks — including YouTube, Display, Search, Discover, Gmail, and Maps — powered by automation and machine learning. I’ll guide setup, feed management, audience signals, and creative assets to ensure you're maximizing this powerful campaign type without losing control or visibility.
Display Advertising & Remarketing
Display campaigns are a valuable way to expand brand visibility and reach new or returning users with highly targeted messaging.
Display Campaigns
Depending on your goals, I can implement keyword-targeted, topic-based, or placement-driven display campaigns — all designed to reach the right audience with the right message.
Remarketing Campaigns
Stay top-of-mind with people who’ve already visited your site. I’ll create remarketing strategies using dynamic ads, standard display retargeting, and Remarketing Lists for Search Ads (RLSAs) to boost brand recall and re-engagement.
Conversion Tracking & Analytics
Good PPC decisions start with great data. I’ll implement and manage Google Ads Conversion Tracking and Google Analytics to measure performance and continually improve results.
Ongoing Account Management
Google Ads isn’t a “set it and forget it” platform. I offer hands-on management to ensure your campaigns continue to evolve with your market and stay ahead of the competition.
Optimization & Monitoring
I actively monitor traffic, conversion trends, keyword performance, and Quality Scores — making continuous adjustments to optimize for ROI.
Competitor Monitoring
As new advertisers enter your space, I’ll keep an eye on their strategies — including pricing, offers, and messaging — and help you refine your own ads to maintain a competitive edge.
Transparent Reporting
I provide clear, actionable reporting so you always understand your performance and where improvements are being made.
Competitor Research
Staying ahead means knowing what your competitors are doing. I use advanced PPC tools to analyze your competition’s ads, budgets, keywords, and more.
With these insights, I’ll:
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Discover new keyword opportunities
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Benchmark your CPCs against competitors
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Review messaging strategies and USPs
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Share visual reports with you for feedback and strategy refinement
Let’s Build a Strategy That Works for You
