Leverage 20 Years of PPC Expertise into Measurable ROI

Businesses that benefit most are those in competitive industries where every click counts, and organizations that have tried managing ads in-house but lack the time or expertise to optimize effectively. We also work with businesses launching new campaigns who want to avoid costly trial-and-error from the start.

Most accounts have waste hiding in plain sight. Poor keyword targeting sends clicks to irrelevant searches. Low Quality Scores drive up costs unnecessarily. Bidding strategies that haven’t been updated in months—or years—are working against you because the platform has evolved. We find where your budget is leaking, redirect spending toward what’s converting, and restructure campaigns to align with how Google’s algorithm evaluates performance.

When you work with an agency, your account is typically managed by junior staff, and you’re one of dozens of clients. With us, you get direct access to people who helped build Google’s optimization criteria. Our small team personally handles strategy, execution, and reporting. With us, there will be no account handoffs, no junior associates, no waiting in line for answers.

Most businesses start seeing performance improvements within the first 3-4 weeks, especially after implementing better bidding strategies, improving Quality Scores, and refining audience targeting. However, meaningful results—sustained ROI improvements and consistent lead generation—typically develop over 3-6 months as we gather data, test variations, and fine-tune campaigns based on real performance.

We offer both. Full account management includes ongoing optimization, monthly reporting, strategy adjustments, and hands-on campaign execution. Consulting is ideal if you have an in-house team that needs strategic guidance, a second opinion on campaign structure, or help solving specific challenges. We can structure either option on a month-to-month basis with no long-term contracts.

A comprehensive audit includes a full review of your campaign structure, keyword performance, Quality Scores, bidding strategies, ad copy effectiveness, conversion tracking setup, audience targeting, and analytics integration. We identify what’s working, what’s wasting budget, and where the biggest opportunities exist. You’ll receive a detailed report with prioritized recommendations and a roadmap for improving performance.

Absolutely. Agencies have overhead, multiple layers of staff, and standardized processes that may not fit your timelines and priorities. We focus exclusively on Google Ads and Microsoft Ads, which means we’re deeply specialized rather than spread thin across multiple channels. You also get faster turnaround, direct communication, and highly personalized strategies tailored specifically to your goals.

Common signs include high click costs with low conversions, declining campaign performance over time, Quality Scores below 7, wasted spend on irrelevant keywords, or simply not hitting your cost-per-acquisition goals. If you’re spending money but not confident in the return, or if you don’t have clear visibility into what’s working and what’s not, your campaigns are likely underperforming.